Abstract:Previous research has paid attention to the effect of green supply chain practices on green innovation performance. However, little has been done to examine the substantive role of relational bonding in green supply chain management context. This study attempts to identify relational bonding as a potential moderator and examines the relationships between green supply chain practices, relational bonding, and green innovation performance.The results indicate that green supply chain practices and relational bonding are positively related to green innovation performance. Relational bonding moderates the relationship between green supply chain practices and green innovation performance. This study makes a contribution by integrating relationship marketing literature and green management literature. This study also provides practical implication for the essential role of relational bonding in green supply chain management.
Keywords:Green supply chain practices,Relational bonding,Green innovation performance
Under competitive, regulatory, and community pressures, firms develop systematic and integrated approaches to environmental management, such as green innovation and green supply chain management(Chiou et al., 2011; Giunipero et al., 2012; Zhu et al., 2012). Environmental challenges place competing demands upon firms who extend their green efforts across their supply chain (Vachon and Klassen, 2008; Wu et al., 2014). Firms cooperate with supply chain partners toward collective objectives to integrate environmental issues into their operational practices (Zhu et al., 2008, 2012). Green supply chain practices are related to logistical environmental management linkages (Zhu et al., 2012; Lee et al., 2014). These collective efforts involving partners help firms undertake green supply chain practices, such as eco-design, cleaner production, investment recovery, etc. (Vachon and Klassen, 2008; Wu et al., 2012; Zhu et al., 2012).
Some recent studies show that firms and their suppliers develop green supply chain practices to facilitate the reduction of energy consumption, reuse of material, and the redefinition of operation and production processes (Yang et al., 2013; Zhu et al., 2013). For example, firms engaging in investment recovery can decrease production waste and increase material and product resource efficiency (Yang et al., 2013; Jabbour et al., 2014). Some benefits arise from green management in the supply chain, such as firm competitiveness (Yang et al., 2013), improved green performance (Chiou et al., 2011; Green et al., 2012; Yang et al., 2013; Jabbour et al., 2014), and better corporate performance (Zhu and Sarkis, 2004; Chan et al., 2012; Zhu et al., 2012). Firms can also strengthen their corporate reputation and image to achieve the goals of green innovation (Chen, 2008; Chiou et al., 2011). While empirical evidence supports the benefits of green supply chain practices leading to improved performance, little is known about the contingent role of other organizational practices in the association of green supply chain practices and green innovation performance (Zhu and Sarkis, 2004). Relationship marketing literature indicates that relationships in a network act as bonds that tie parties together in a relational exchange (Chiu et al., 2005; Gounaris, 2005; Liang et al., 2008). Relational bonding refers to an economic, psychological, emotional, or physical attachment that is built through interaction (Chiu et al., 2005; Gounaris, 2005). Relational bonding has received considerable research attention in service contexts (Chiu et al., 2005; Gounaris, 2005; Harker and Egan, 2006; Liang et al., 2008). However, previous research has not considered the role of relational bonding in green supply chain management. It would be worthwhile to explore the unclear impact of relational bonding on green innovation performance. Accordingly, this study aims to examine the relationships between green supply chain practices, relational bonding, and green innovation performance. This study contributes to extend the concept of relational bonding to the green supply chain context.
پیش نمایش دانلود مقاله انگلیسی نقش تعدیل کننده رابطه پیوند نسبی در بین شیوه های زنجیره تامین سبز و عملکرد